January 26, 2023

Explore one avenue of sales outreach and learn more about prospecting through email. These five, basic sales outreach templates are a great place to trigger inspiration. 

While sales outreach can feel like you’re yelling into the abyss on a mountaintop, it doesn’t have to.

Outreach is essential. It leads to businesses getting their products and services in front of potential customers, builds relationships, and allows for a better understanding of their target market.

There’s no question about the importance of sales outreach when prospecting. In fact, outreach comes in many forms and email is just one of the channels available. Salelytics implements an omnichannel approach within multiple Client Partnerships. Having personalized, relevant messaging helps to break through the inbox noise.

However, with 64% of cross-selling sales professionals concluding that email follow-up is the most effective strategy, it’s a good place to start (HubSpot).

To help you begin, we've put together five sales outreach templates. 

Initial Outreach

Subject: (Specific to the receiver)

Hi (First name),  

As I was researching (source of information), I noticed (Company name) may be evaluating (service/product your company offers).  

If you or others within your organization are seeking providers for support, we would love an opportunity to present our solutions at (Your organization) and what differentiates us from the others in the industry.  

Do you help facilitate these conversations with the team?  

Kind Regards, 
(Your name)

Following Up 

Template #1

Re: Subject from initial outreach

Hi again (first name),  

I am hoping you've had a moment to review my note below regarding a quick call via (mode of call).  

Would there be a good time in the upcoming week or so to discuss this further? 

Regards, 
(Your name)

Template #2

Re: Subject from initial outreach

Hi (First name),

(Their company) became top of mind to share these links below with. These highlight the unique space we serve from other (Insert industry) providers. 

(Video Links, podcast links, whatever collateral you have from your marketing team)

I'd love for you to review and see if this is something you'd like to chat about further. 

Regards, 
(Your name)

Template #3

Subject: (Specific subject addressing your prospect)

Hey (First name),  

As (Their company name) continues to evaluate potential (Specific product or service) options, I wanted to share a few insights that we continue to provide and solve for similar organizations. 

• (Call out industry experience)
• (Call out unique capabilities)
• (Call out your main offering)

Please let me know if this would be something on the radar for discussion with (company name).  

Best wishes, 
(Your name)

Final Email Attempt

Re: (Specific subject addressing your prospect) – Final Attempt

Hi (First name),  
 
I am hoping you can appreciate my persistence in reaching out. With us not being able to connect, it usually indicates one of two things:  

• Either the timing may not be right or;
• You have an alternative solution/product in place and aren't currently looking to evaluate additional support/options.

If there is a more appropriate contact within your team that I should reach out to, please feel free to direct me accordingly.  
Thank you again for your time, (First name).  

All the best, 
(Your name)


Closing Thoughts

Creating your first outreach might feel like staring up from the bottom of that mountain: Totally overwhelming.

Just remember- Success is found in honesty and transparency. Part of the reason outreach is essential to the sales process is to make sure that the prospect is a good fit for what you’re selling. Imagine the disappointment of calling down the line when they find you are not aligned. Save yourself the heartache.  

In that same vein, there’s no harm in getting creative to capture their attention! This article presents you with the bare bones of outreach, just a select few high-level examples tailored to the recipient. Start here, or get in touch with Salelytics, to hear your mountain cries returned.